Design is seldom a linear process. Instead, one typically moves back and forth between the phases, allowing ideas from more detailed designs to influence and modify the overall design direction previously established. We at WhiteBirch Studios understands the importance of flexibility and we want to help this process and not hinder it.
After establishing the program for a project, the focus in the architectural design process shifts from what the problems are to how to solve those problems. During schematic design, the focus is on the "scheme", or overall high-level design. Here, minor details should be ignored to instead focus on creating a coherent solution that encompasses the project as a whole. At this point in the design process WhiteBirch Studios wants to get involved. If we get involved early we can help convey your design intent to the client, who is usually illiterate when it comes to reading elevations and plans.
During the design development phase of the architectural design process, the scheme is refined into the final design. In previous phases, the focus has been on the project as a whole. During Design Development, in becomes important to give individual attention to each aspect, each space and each detail of the project. Since WhiteBirch Studios got a head start on the design the preliminary model can be further developed into a detailed 3D model that can be used for light and color studies.
At this stage of the architectural design process, the focus shifts from design to communicating the design. This is were the conventional rendering studio usually gets involved. At WhiteBirch Studios we think this is to late. If the 3D illustrator gets involved early we can help make critical design decisions. We have seen so often a set of 2D plans and elevation come in that look great on paper and has been approved by the client, but the 3D model reveals issues with the plans and design. It is a lot cheaper to make changes at this point, but it is even better to catch these issues way earlier in the design process.
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